75% Operator Attendance in 2009
Leveraging CEM and CRM to maximise customer satisfaction, loyalty and lifetime value
IIR’s Telecoms CEM, CRM and Retention conference will take an in-depth look at how operators can leverage CRM and CEM to optimise their retention strategies in today’s market. Case studies will highlight how operators are proactively preventing churn, enhancing the customer experience, exploring new channels and optimising customer lifetime value.
Conference Highlights
- Hear how to “Industrialise” the customer experience from Orange France Telecom read more
- Learn how to measure the customer experience from du read more
- PTC share how to Harvest customer insight read more
- How you can leverage inbound and outbound channels to cross-sell and up-sell from Telenor Denmark read more
- Mobilkom austria and One Macedonia: Integrate CRM systems, campaign management processes and data warehouses read more
- Learn to differentiate your loyalty programme for high value customers from Mobiltel read more
- Improve the customer experience through Six Sigma process improvement from Vodafone Romania read more
- Deploy an integrated loyalty 2.0 scheme for both mobile and fixed customers from Telefónica O2 Czech Republic read more
- Telenor Serbia: Collect and analyse customer data for more targeted loyalty schemes. read more
- Learn to develop and manage effective customer segmentation models to boost customer retention from CYTA read more
Why should you attend?
Customer retention is a key priority for any operator looking to maximise revenue. In the current economic climate the importance of retaining customers has become vital. With rigorous cost cutting measures and customers curbing their service usage, operators are faced with a difficult balancing act when competing and retaining customers.
IIR’s Telecoms CEM, CRM and Retention conference will take an in-depth look at how operators can leverage CRM and CEM to optimise their retention strategies in today’s market. Case studies will highlight how operators are proactively preventing churn, enhancing the customer experience, exploring new channels and optimising customer lifetime value.
IIR Telecoms Supports
Confirmed Speakers
Confirmed Speakers
Matt Hatton
Research Director
Analysys Research
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Didier Levy
Partner, Telecoms team
Arthur D. Little (based in Paris)
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Anthony Hill
Head of Business Solution Sales WSE
Nokia Siemens Networks
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Karsten Dalsgaard
Data Mining Specialist
Telenor Denmark
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Malcolm Elliot
Head of Consulting Europe
Nokia Siemens Networks
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Monika Poldrugac
Solution Consultant
Nokia Siemens Networks
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Anju Aggarwal
Lead Consultant
Analysys Mason
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Elena Gligorovska
Customer Care Manager
ONE Macedonia
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Gold Sponsors
Feedback from CRM 2009
"Good focus, good networking"
"New approaches as well as more concrete tips, good mix"
Join our IIR Telecoms - Marketing Series LinkedIn group for the latest Telecoms Marketing news.
Discussing topics such as Customer Segmentation, CRM, retention, Loyalty & Churn, Prepaid mobile, Business services and more!
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You can now follow the IIR Marketing series on Twitter @IIRTMarketing
Join in discussions about CEM, CRM and Retention by using the hashtag #TelecomsRetention
