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Learn how to develop targeted campaigns and leverage new services and technologies to differentiate yourself in an increasingly commoditised market

IIR’s Telecoms Loyalty & Churn

This conference provides operators with a unique networking and knowledge gathering opportunity. As the only dedicated telecoms loyalty event in the market place, and with over 75% operator attendance year on year, there is no better place to meet leading experts in the field and benchmark customer loyalty strategies against those of your peers.

In 2010, as the global economy begins to show signs of recovery, the emphasis is evolving from leveraging customer expenditure as a retention strategy to optimising service, value add and technology offerings. This year’s programme, will give you the opportunity to hear how Vodafone Ireland are developing targeted one-to-one campaigns to optimise customer loyalty, how Telekom Austria are strengthening their customer base relationship through effective loyalty programme management and how Pannon, TEO and Vodafone Turkey are identifying their most valuable customers in order to optimise ROI.

WHY SHOULD YOU BE THERE?

The only dedicated telecoms loyalty event in the market gives you the crucial opportunity to learn from and network with leading marketing and customer management professionals from global network operators and service providers.

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IIR Telecoms Supports

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Key Speakers Include:

Christian Asperger, Head of CRM, Telekom Austria
Ivan Karlovic, Data Mining Specialist, CRM Department, Telenor Serbia
Jens Kannler, Head of Customer Service Strategy, Deutsche Telekom
Ebru Umut Deniz, Customer Value Management Professional, Vodafone Turkey
Dr. Christian Tausend, Head of Customer Lifecycle Management & Churn, Kabel Deutschland
Joseph Lichtenberger, Director Business Performance Measurement, Kabel Detuschland
Paulo Damiao, Customer Loyalty for Mobile Voice, TMN, Portugal Telecom
Radim Sedlar, Customer Insight Specialist, T-Mobile Czech Republic
Giacomo Tognoni, Head of Product Management Department, Slovak Telekom
Graham Webster, Director, Customer Experience, Telefonica Europe & Telefonica S.A.
Sezin Mizrakli Güven, Corporate Marketing Manager, Loyalty & Churn Management, Turkcell
Carlos Hernandez, Head of Customer Care, Meteor Mobile Communications
Odunayo Sanya, Senior Manager Customer Care, MTN Nigeria
Laima Valiukonyt, Head of Voice Services for Private Customers Unit, TEO
Irina Yakubova, Products and Segments Manager – Marketing, Geocell

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Hear how...

  • Telecom Austria are strengthening their customer base relationship through effective loyalty programme management
  • Pannon, TEO and Telefonica O2 UK are identifying their most valuable customers in order to optimise ROI

Related Events

Prepaid Mobile 2010

27 Sep 2010 - 30 Sep 2010
Hotel Fira Palace, Barcelona


Telecoms CEM, CRM & Retention

Dates to be confirmed


Telecoms Loyalty & Churn 2009

"A great opportunity to network, benchmark, stimulate creativity and make long term contacts"
KPN @ Telecoms Loyalty & Churn 2009
"Enlightened my understanding of the customer and his ability to influence others"
MTN @ Telecoms Loyalty & Churn 2009

LinkedIN

Join our IIR Telecoms - Marketing Series LinkedIn group for the latest Telecoms Marketing news.

Discussing topics such as Customer Segmentation, CRM, retention, Loyalty & Churn, Prepaid mobile, Business services and more!

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You can now follow the IIR Marketing series on Twitter @IIRTMarketing

Join in discussions about Loyalty & Churn by using the hashtag #TelecomsLoyalty

Download Latest Information Now

(updated 28 July 2010)


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